IN THE RAW

This campaign transcends the ordinary.

It goes beyond mere form.

Beyond the persona.

The genuine edge of refinement.

The subtle power of presence.

Erin, in her essence.

Honest, real, unfiltered.

IN THE RAW is a precise exploration of form, material, and character.

It is a concept that focuses on the construction of the eyewear:

its structure, volume, and presence.

We employ lamination techniques to create subtle contrasts, plays of color, and visual depth.

Material combinations—acetate and metal—are crafted to achieve silhouettes that make a statement without the need for excess.