Gigi Studios is our new identity, stronger and more closely linked to design and creation. The Message is Gigi Studios Campaign for Autumn/Winter Season.
The Message brings together reality and the dream world, using an apparently banal dialogue which, little by little, takes on a deeper nature that calls for reflection regarding the consequences of our actions and how these can affect the reality surrounding us.
The brand’s aesthetic universe moves through different settings where different characters come in and out of different cabins located in secluded, barren landscapes. A setting where images related to the consequences of climate change are displayed. Watch here our campaign video.
Creative direction by Malva Sawada
Photography by Teddy Iborra Wicksteed
Make Up & Hair Artist: Rubén Mármol
Set Design: Cito Ballesta
Set Painter: Zaida Sabatés
Film directed by Claudia Mallart
Models: Dalianah Arekion, Francisco Henriques, Freddie Ashcroft, Maga Abramoff, Vika Bogun