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Trade Marketing Manager
Barcelona Headquarters
Sales Department


Position: Trade Marketing Manager

Reporting to: Sales Director

Place: Barcelona

Contract: Full Time

Main responsibilities:

In coordination with the Sales Manager, development of the trade marketing strategy

  • Development of the cost / investment budget BTL by market / channel / area.
  • Analysis of the demand for visibility and allocation tools by area.
  • Planning, development, production and management with suppliers of permanent and seasonal visibility tools (POP)
  • Order tracking and development of customized / tailor-made tools at the point of sale (banners, shop windows, etc.).
  • Monitoring the implementation of trade in-door and out-door trade marketing activities at the point of sale.
  • Diffusion of visual Merchandising guidelines by clients and agents.
  • Development of support materials for the sales team (folders, client presentations, briefings, etc.)
  • Execution of local training programs (sales team and customers).
  • Support in the organization, development and planning of Sales Meetings, roadshows, in-store events and / or collection launch activities, etc.
  • Analysis and reporting of the results obtained with the activities of trade marketing implemented at the point of sale.
  • Regular visits to Points of Sale to find out the positioning of POP materials.
  • Market research and competition analysis.
  • Operating back office: management of pop orders as well as visuals; traceability; POP incident management, reporting.
  • Experience in the Optical Sector is a plus.
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