[CAMPAÑA] FW'24

Luck is a true enigma, a source of both joy and despair. It can arrive unexpectedly or finally show up to fulfill our long-awaited desires. GIGI Studios' Fall/Winter 24-25 campaign, 'Good Luck,’ uncovers the peculiar (and very personal) world of lucky rituals and superstitions.

Reflect on your life, and you’ll likely find that some of your most meaningful moments were strokes of luck—missing a train, attending an unplanned party, accidentally liking a photo...

Ever wondered just how many different beliefs about luck are out there?

Searching for four-leaf clovers, entering airplanes with the right foot, wearing special colors, carrying lucky charms, tattooing a pet’s name, worshiping the number 7... The list to evoke good luck is endless and extends to the other side of the spectrum, too: Friday the 13th is a doomed day; shattering a mirror, crossing paths with a black cat, or opening umbrellas indoors definitely brings bad fortune. But maybe, if we knock three times on wood, it will all go away. We never know, right?

GIGI Studios is happy to present new designs for the season that bring boldness and contemporaneity to our collections. Discover warm, earthy color palettes with soft highlights in the XS models, along with finely crafted gradients, modern, delicate silhouettes, and exquisite details in our Vanguard collection.

Chance is a humbling reminder that we don't fully control our lives. At times, it seems the universe has its own plans for us.Some call it destiny or divine intervention; we like to call it luck.